According to the announcement: “In 2011, we’re adding another baby to the Gruen family, Gruen Planet, a new show that will look at the news of the week through the prism of spin, branding and image control. We can’t tell you much about it yet, because … well, because it’s still a secret. Mostly.”
I’m keen to see the kind of campaigns the show will explore, there are so many spheres to PR. However, I do hope producers will select professionals who actually work in the industry to sit alongside Wil. It’s a matter of relevance. Those in PR would offer greater insights and offer deeper points of discussion in comparison to those who work in a different industry – advertising.
Dear lord, I would love to see a discussion between some of the industry’s finest talking about our work!