A new spin – Gruen style

I love the Gruen Transfer and read with great interest as the show’s producers yesterday announced a PR spin-off, Gruen Planet.

According to the announcement: “In 2011, we’re adding another baby to the Gruen family, Gruen Planet, a new show that will look at the news of the week through the prism of spin, branding and image control. We can’t tell you much about it yet, because … well, because it’s still a secret. Mostly.”

I’m keen to see the kind of campaigns the show will explore, there are so many spheres to PR. However, I do hope producers will select professionals who actually work in the industry to sit alongside Wil. It’s a matter of relevance. Those in PR would offer greater insights and offer deeper points of discussion in comparison to those who work in a different industry – advertising.

PR has some truly inspirational and outspoken leaders – from Ogilvy’s Kieran Moore and Chris Savage, to One Green Bean‘s Kat Thomas, Michelle Hutton of Edelman to my own boss, Judi Hausmann.

Dear lord, I would love to see a discussion between some of the industry’s finest talking about our work!

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