I’ve been thinking about the secret dining/club/bar trend over the weekend, wondering what will be next. I realise there are naturally more trends within this space, I guess we all crave a new way to connect and be entertained.
A part of me hopes that the secret trend doesn’t stay a flash in the pan idea but sparks a broader movement. Nothing bonds people like a good secret. I love the intimacy, the conversation, the generosity and the emphasis on the unexpected.
Part of me thinks the next thing it will be… Continue reading
I’ve been contemplating the issue of burn out lately. In my experience PR can drive a lot of people to crash. I don’t think it’s anything deliberate or malicious, just the nature of an industry that’s always running on deadline and in a fast, rapidly changing environment –not to mention the consistent competition (internally, with other agencies, other brands, other voices, other ideas, etc).