What happens once the secret is out?

secretI’ve been thinking about the secret dining/club/bar trend over the weekend, wondering what will be next. I realise there are naturally more trends within this space, I guess we all crave a new way to connect and be entertained.

A part of me hopes that the secret trend doesn’t stay a flash in the pan idea but sparks a broader movement. Nothing bonds people like a good secret. I love the intimacy, the conversation, the generosity and the emphasis on the unexpected.

Part of me thinks the next thing it will be… Continue reading

Crash and burn

I’ve been contemplating the issue of burn out lately. In my experience PR can drive a lot of people to crash. I don’t think it’s anything deliberate or malicious, just the nature of an industry that’s always running on deadline and in a fast, rapidly changing environment –not to mention the consistent competition (internally, with other agencies, other brands, other voices, other ideas, etc).

I recently felt close to burn out. I’m not saying this to illicit sympathy or pity, but was consistently exhausted due to the nature of my life, which features little to no down time. And I didn’t feel I had much to give, which I hate.

But I’ve developed a little checklist of things that I start to do, or ramp up when I feel a little thin, which I think saved me this time. These are all lessons personally learnt or inherited from friends and I thought to share them as they really helped me lately. Continue reading

Mum would wear black and Dad would be drunk

At one point during a friend’s recent wedding, she rose to the podium and delivered a speech that included plenty of praise for her parents for raising her the ‘right’ way. So like all things, I thought about it and then brought it back to myself – would I say the same thing about my folks?

When I was younger I was desperately envious of her parents. Normal, loving and undramatic, they were the kind of people who gave their children middle names like Jane or Anne, wore non-descript clothing, actually read books and could hold a conversation without saying something dreadfully out of place and in a weird accent.

My small Christian primary school was full of them. None of the mothers wore Dirty Dancing midrift tops, crimped hair or false eyelashes. Their fathers didn’t play the banjo, smuggle knuckle dusters in from Asia to join his collection of swords, have a weakness for Guinness and go to church. And the normal mothers didn’t coerce their children into dying their hair… in kindergarten, or make them wear mini skirts and over-the-knee suede boots… to church. Continue reading